Digital marketing is the use of the Internet to reach consumers.
Key Performance Indicators (KPI):
A website is the centerpiece of all digital marketing activities. It’s the medium needed to execute a variety of online marketing campaigns. A website represents a brand, product, and service in a clear and understandable way. It should be fast, mobile-friendly, and easy to use.
Content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars
Pay-Per-Click (PPC) Advertising
PPC advertising enables to reach Internet users on a number of digital platforms through paid ads. We can set up PPC campaigns on Google, LinkedIn, Twitter, Pinterest, Facebook, Instagram. PPC campaigns can segment all users based on their demographic characteristics (such as by age or gender, money), or even target their particular interests or location, mode. The most popular PPC platforms are Google Ads and Facebook Ads.
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.
Social Media Marketing
The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. For example Facebook or Instagram.
We have experience working with Affiliate marketing. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Popular in Affiliate- Amazon, eBay, Primark.
YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.